Well here it is the essential secret guide to Miss Sixty the Italian Global Fashion Brand.
1 – Miss Sixty Has just released that Belen Rodriguez is the new face of Miss Sixty for the Autumn / Winter campaign. Below is a video of the new Miss Sixty advert which is very sexy and with her been nude apart from a pair of jeans Belen is the perfect role model with curves in all the right places she really does the clothing justice and we can confirm that what everyone has been trying to find out is which Miss Sixty Jeans Is Belen wearing in this advert, They are the Miss Sixty Magic jeans from what we could see.
Now many of you may be asking who the hell Belen is? Well here goes a little bio of this new Miss Sixty Model. Belen was born on the 2/1/1984 in Argentina she is 5 foot 9 and is a professional model. She currently lives and works in Italy and is at present dating Milanese Soccer star Marco Borriello. Her star sign is Aquarius and she has worked on many fashion shoots and T.V programs and is some what the celebrity back in Argentina and also Italy although back here in the U.K she is little known but with the new Miss Sixty ad due to role out I am sure she will catch the attention of the British lads mags and Media.
2 – Miss Sixty now show each season at the New York Fashion Show Catwalks, something that is usually only reserved for the very top high end designer fashion houses as the costs involved are colossus to put one of these shows on. However as the Miss Sixty brand has grown it has felt the need to put one of these shows on to really prove they are a global fashion house. Other brands now showing there also include G-Star and Diesel.
3 – Wichy Hassan is the creative director and co founder of Sixty which houses Miss Sixty, Energie and more, what isnt know about Wichy Hassan is the fact although Miss Sixty is a global multi billion dollar operation these days Wichy came not from Italy but from Tripoli, Libia. He moved to Rome when he was just 11 and this is where the Miss Sixty Empire then began, just imagine if he hadn’t come to Italy then Miss Sixty wouldn’t be in resistance today, god forbid. Wichy initial passion wasn’t for fashion but for art but you could argue they are two of the same thing. Wichy decided to open a store that showed of both art and fashion under one roof and this store was Energie. People do say that he is a pioneer in the world of fashion as he could be argueed to be the first to do this. This then caught peoples eyes and with this window merchandising become more of a creative idea. Wichy was born in 1955 and stands today at the grand old age of 55 years of age, not bad hey, from starting his one store in 1983 to 27 years later becoming one of the global players in the market place today.
4 – Miss Sixty Uk Ltd has had it share of problems over the years, especially with the U.K credit crunch hitting hard and causing many businesses lots of problems. They have just recently seen a court ruling go against them and this could potentially see the collapse of the the U.K standalone Miss Sixty/Energie Concept stores, although don’t worry the brand will still be available from Independent stockists and also department stores alike, Just watch this space.
5 – Miss Sixty Jeans – Miss Sixty produce over 2 million pairs of jeans a year in over a 100 different washes and over 40 styles a season, impressive hey, well even more so impressive when you factor into the equation that since their conception they have probably run over 1000 styles of denim. They really are a true global leader in the market place for denim and are constantly evolving their product offer to keep ahead of the competition. Some popular Miss Sixty Jeans are Perkins, Radio, Zip Shot, Diablo, Ex Love, Magic, the list could go on and one as Miss Sixty rarely produce a bad style oh that reminds me of a style that they need to bring back into their collection Candy Pallos does anyone remember this Jean it had all different colour buttons on the back of the Jeans.
So there you go 5 things you probably didn’t know about Miss Sixty and hopefully this will help you understand a little more about the Fashion Giant Miss Sixty.
If you want to shop Miss Sixty then there are many stores available on-line but we recommend www.egoclothing.co.uk